Layla Berrada Executive Advisory & Coaching Launches Six-Step Executive Transition Coaching Method

The Landing Method provides directors, VPs, and C-suite leaders with a structured executive career coaching process spanning career clarity, positioning, networking, interviews, salary negotiation, and success in a new role.

New York, United States, Sept. 01, 2026 (GLOBE NEWSWIRE) -- Layla Berrada Executive Advisory & Coaching, an executive transition coaching practice serving senior leaders remotely across international markets, announces the launch of The Landing Method, a structured six-step executive career coaching programme designed for directors, vice presidents, and C-suite leaders navigating a promotion, senior leadership career transition, industry pivot, international move, or professional reinvention.

Layla Berrada, founder of Layla Berrada Executive Advisory & Coaching and creator of The Landing Method.

The Landing Method draws on founder Layla Berrada's 20 years as an operating executive at VP and CEO level across investment, real estate, industry, and food sectors. A Certified Professional Coach and Energy Leadership Index Master Practitioner through iPEC, Berrada combines executive coaching with hiring-side experience from recruiting, promoting, and negotiating with senior leaders. She works in English and French with clients across US, European, and international markets.

The six-step method begins with Locate, which defines the target role, title, and industry with guidance from the Energy Leadership Index assessment. Amplify focuses on rebuilding the executive narrative, resume, and LinkedIn positioning. Network develops targeted outreach to decision makers and relationship-based opportunities. Deal covers interview preparation, executive presence, and salary and offer negotiation. Excel supports success during the first 90 days, while Develop focuses on continued leadership growth in the new role.

Unlike an executive job search process centered primarily on applications and resumes, the method is built around the premise that senior-level opportunities require clarity, positioning, relationships, and access to decision makers before the interview stage. The executive career coaching programme is structured to help experienced leaders define where they are going, communicate their value, expand relevant professional relationships, prepare for executive-level interviews, and approach compensation discussions with a clear negotiation strategy.

"At the senior level, the best roles are never won by applying harder. They are won before the interview, through clarity, positioning, and access to the people who decide. I spent 20 years on the hiring side of the table, and I built this method so leaders can walk into that room prepared, positioned, and confident," said Layla Berrada, Founder of Layla Berrada Executive Advisory & Coaching.

Every engagement includes the Energy Leadership Index assessment, and the practice also provides salary negotiation coaching for executives as part of the transition process. Through the Landing Commitment, clients who complete the programme fully engaged without signing an offer can continue receiving coaching at no additional cost for up to three months.

Senior leaders seeking an executive transition coach or executive career coaching for a move into a new role can learn more about The Landing Method and Layla Berrada's approach at laylaberrada.com or view her professional background on LinkedIn.

Layla Berrada, executive transition coach and former VP and CEO, works with senior leaders across US, European, and International markets.

About Layla Berrada Executive Advisory & Coaching

Layla Berrada Executive Advisory & Coaching provides executive transition coaching and career advisory services for directors, vice presidents, and C-suite leaders navigating promotions, career transitions, industry pivots, international moves, and leadership growth. The practice works remotely with clients across international markets in English and French.

Press Inquiries

Layla Berrada
layla [at] laylaberrada.com
https://laylaberrada.com